Building for a space like devotion and spirituality isn’t just about features or functionality: it’s about emotion, trust, and meaning.
At AppsForBharat, I’ve had the opportunity to experience this closely as a design intern working with the People team. What started as working on hiring posts and employer branding gradually turned into something much deeper.
I began to see how design, storytelling, and culture come together, not just to represent the company, but to shape how people experience it, both as users and as potential team members.
Design as a space for experimentation
One of the most exciting parts of my role has been the constant experimentation.
Every script or idea that comes in opens up multiple possibilities should this be a carousel, a static visual, or a video? Should it be minimal or expressive? Informational or emotional?
There’s no single “right” answer. Each piece becomes an opportunity to explore, iterate, and find what communicates best. Over time, this builds an instinct for what works not just visually, but contextually.
Designing with a sense of ownership
Even as an intern, I’ve found myself thinking beyond just execution. It’s not just about “making a post look good,” but about understanding what it’s trying to achieve. Who is this for? What should they feel? What action should it lead to?
This sense of ownership of treating each piece as something you’re responsible for end-to-end changes how you approach design. It makes the work more intentional and meaningful.
User obsession in employer branding
A big learning for me has been that user-centric thinking doesn’t just apply to product design it applies everywhere.
Whether it’s a hiring post, a team video, or an internal campaign, there’s always an audience on the other side. It could be a potential candidate, a current team member, or someone discovering the company for the first time.
Keeping their perspective in mind what they care about, what resonates with them shapes every design decision in subtle but important ways.
Storytelling as a reflection of culture
Over time, I also started noticing how closely storytelling is tied to company culture.
The way we present ourselves: through visuals, tone, and narratives reflects what we value internally. And that, in turn, attracts people who resonate with those values. Design becomes a medium through which the organization expresses itself, not just to users, but to future team members as well.
Design that attracts the right talent
Employer branding isn’t just about visibility it’s about alignment. The content we put out plays a role in shaping how people perceive the company. It helps the right kind of talent recognize themselves in what we’re building.
In that sense, every piece of design contributes to building a narrative that goes beyond hiring it helps define who we are. Working at AppsForBharat has shifted how I think about design. It’s not just about visuals or outputs it’s about intent, empathy, and clarity. It’s about experimenting, taking ownership, and always keeping the audience in mind.
And most importantly, it’s about understanding that even the smallest piece of work can contribute to something much larger whether that’s building a product, a brand, or a culture.